- nineteen eighty four
- Posts
- Uh oh, Russ has taken over... š±
Uh oh, Russ has taken over... š±
Open for good vibes, great advice, and terrible puns. š

Hey friend,
So⦠Josh has handed me the reins for this edition of his (well, our) beloved newsletter. Imagine the mischief I could get up to. I can actually see beads of sweat appearing on his forehead as I type this.
Alas, as CEO I should probably put ā I mean keep ā my sensible hat on and write a newsletter that wonāt result in Josh not coming to work on Monday morning. (If he doesnāt turn up, Iāll be sure to let you know.)
After three years of publishing informative, valuable and non self-promotional content, we decided as a team that we have earned your trust (check it out ā thatās a marketing term right there). So I hope youāll allow me the opportunity to tell you about some of the great things we do here at A&B that could help your business to have a positive and impactful 2024.
Letās do thisā¦

Relax, Josh. I wonāt let you down. š
Do this before Christmas to start 2024
in a strong position šŖ
Canāt see the wood for the trees? Know that you want to ramp up your marketing efforts in 2024 but youāre not sure where to start? Nervous about getting ROI on your marketing budget so your boss doesnāt throw a wobbly?
You need our Brand & Marketing Audit.
Our three Brand & Marketing Audit packages allow you to see your business through fresh eyes, alongside our expert support. You will receive a comprehensive assessment of how your business is perceived, how it performs within your sector, and where you should allocate your resources for the greatest chance of success. POW!
So, if you want to: gain reassurance on strategic decision making; spot opportunities for growth; foster employee alignment and belief; and much more, then believe me ā you need to start here. š
Impact Reporting: a checklist
like no other š¦
(Well, not that weāve seen anyway.)
We only published our Ultimate Impact Reporting Checklist two weeks ago and itās already been downloaded a whopping 87 times. Weāre as happy as Larry with that.
If publishing an Impact Report is on your list for 2024 ā whether because you have to publish one as a Certified B Corporation or you want to publish one to show sector leadership ā then our Ultimate Impact Reporting Checklist is for you.
And, you know, hopefully it will make you realise that doing it all properly is a truly massive task. So, if you donāt still want to be writing it in Christmas 2025, donāt be a turkey ā engage some professional support. Yoohoo! š
Oh, I almost forgot⦠The first ten people who reach out to us between now and Christmas for our impact reporting support who give us the codeword āTURKEYā will receive a whopping 15% discount on the total cost of our engagement. If thatās not a great early Christmas present, I donāt know what is. (A Playstation 5 probably.)
For everything else,
thereās Avery & Brown š¤
āBut Russ, Iām not interested in a Brand & Marketing Audit OR an Impact Report! So what about me?!ā
Firstly, calm down, dear, itās only a newsletter. (Sheesh. Remember those ads?) Weāre the sustainable marketing Santa; weāve got something for everyoneā¦
Interested in running a campaign to promote a new product or service? Letās talk. Fed up with your visual identity and fancy a fresh new look for 2024? Weāve got you. Not sure how to communicate your sustainability journey authentically and transparently while avoiding greenwash? No prob-le-mo.
Or maybe, just maybe, youāre a new subscriber whose trust we still need to earn. (Oof, thereās that phrase again.) Thatās ok, why not check out our blogs on Outpost, our other free resources like our Regenerative Business Mind Map, or follow us on LinkedIn and Instagram?
Weāre confident youāll find something of value. If you donāt, we will forever hang our heads in shame. Well, we might let it go over the holidays, otherwise that would be pretty miserable.
Forgetting all about that boring job youāre supposed to be doing and having a gander at our website and checking out our socials⦠Priceless. š¤
š Fun fact of the week: Okay, so if Josh hasnāt already packed his bags, my invasion of his beloved āFun fact of the weekā box is sure to tip him over the edge. Here goes⦠When I was six, my mum took me to an audition to become the next Milkybar Kid. But I wasnāt āstrong and toughā enough and my dreams of Hollywood stardom, becoming the next Indiana Jones, and endless riches all but faded into oblivion. Sorry, Mum. Still, almost exactly twenty years later, my path led me to discover a different but no less exciting adventure: using the power of business as a force for good. Eat your heart out, Harrison. š¤
Itās been a pleasure!
If you want to get in touch, just reach out to me anytime at [email protected] and Iāll probably miss your email, then Becky will spot that Iāve missed it and tell me off, and then Iāll reply to you eventually. Ah, the cruel reality of my life.
Until next time, friend!* āš¼

*Unless Josh changes our Beehiiv password and never lets me back in.
